Authentic Media Podcast
The Authentic Media Podcast is for business owners who are done building their brand the world's way.
Every week, Danielle J. Martin gets real about Entrepreneurship, Content creation, Brand building, and what it actually looks like to become everything God called you to be.
This is not just a podcast. It is a movement of Purpose-driven Creators building platforms with a Kingdom vision.
New episodes every Monday. Subscribe and let's build together!
Authentic Media Podcast
The #1 Branding Mistake Most Women Entrepreneurs ft. Abrielle Laurent
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Is your brand a reflection of your calling, or just what you think people want to see?
In this episode, Abrielle Laurent breaks down exactly how to build a luxury brand that positions you as the expert, even if you're still figuring out what your "thing" is. Your brand isn't colors and logos, it's the foundation everything else sits on.
In this episode of the Authentic Media Podcast, Abrielle Laurent shares how she went from assistant principal to creative director and founder of A. Laurent Creative Co. and Eden Eleven, and how she helps entrepreneurs move from visibility to legacy through her signature branding methodology. Abrielle also serves as Director of Marketing for the Houston Business Women team.
YOU'LL LEARN:
- The #1 mistake women entrepreneurs make with their brand (and why it's not what you think)
- What branding actually is and why it's deeper than colors, logos, and fonts
- How to tap into your creative genius and highest potential before you touch Canva
- How to find the why behind your business and why that matters more than your offer
TIMESTAMPS:
00:44 What Luxury Branding Means
06:01 From Planner To Brand Strategy
08:30 Common Branding Mistakes
10:31 Branding Vs Marketing Explained
11:35 Finding Your Creative Genius
15:50 DIY Branding On A Budget
17:43 Signs You Outgrew Your Brand
21:00 Showing Up Authentically Online
23:13 Luxury Branding Defined
24:49 Four Phases Framework
29:47 Motherhood And Resilience
35:02 Belief Statements And Action
41:24 Branding Start With Your Why
CONNECT WITH ABRIELLE
Instagram: @a.laurentcreative.co
Connect with Danielle on IG: @DanielleJMartin
🎯 Ready to master your on-camera presence?
Join my 5-Day Camera Charisma Challenge: https://brand.daniellejmartin.com/home-page-8404
CONNECT WITH DANIELLE:
Instagram: @daniellejmartintv
Website: https://stan.store/daniellejmartintv
ABOUT THE AUTHENTIC MEDIA PODCAST:
The Authentic Media Podcast helps women entrepreneurs and business owners build a visible, profitable brand — on camera, on social media, and on YouTube. You'll learn how to show up confidently on camera, build a personal brand that attracts the right clients, create content that actually grows your business, and go from invisible to in-demand — whether you're starting from scratch or ready to scale.
New episodes every Monday. Subscribe and Build your Brand with Purpose.